Video News Releases
Video News Releases Video News Release (VNR) is a way of reaching out to the electronic media by providing them with timely information on Broadcast Quality Video Format: like a television version of a press release. This could be news worthy or contain background information on important issues. This would contain appropriate visuals and interviews on a particular topic.

List of Video News Releases by Brightlite Communications

Brightlite has produced over 40 Video News Releases on behalf of various clients since the past five years. Brightlite is the only Communications company in India specializing in VNRs with distribution in Delhi, Mumbai & Chennai.

Some of the VNRs, which were widely used on news channels, are:

  • On the Indo-EU Summits-2001, 2003, 2005 & 2006, on expansion of the EU and on their development activities & their health programme in India for the European Commission in 2005 and 2006. On EU's Erasmus Mundus Scholarship Programme in 2007.
  • On joint efforts by the Indian health ministry and the European Union to combat HIV-AIDS, TB & Malaria.
  • On E-governance and IT security for Oracle India.
  • On launch of a 5 KG LPG cylinder and inauguration of a petrol pump for the family of a Kargil war hero for Indian Oil.
  • Assessment of the state of TB treatment in India for Massive Effort Campaign for World TB Day 2003 and 2005.
  • Visit of Professor Richard Feachem, the Executive Director of Global Fund to Fight AIDS, TB and Malaria in 2003 and 2004.
  • World AIDS Day 2003 for WHO ( only distribution)
  • Funding of TB, AIDS and Malaria for World Vision and on CII-World Vision tie up.
  • NIIT's acquisition of Data International
Paarul Chand (Brightlite) was a pleasure to work with. Paarul led two three-day media trainings for TB advocates - many of whom had negative experiences with the media in the past. Over the three days of training, Paarul taught the advocates how to build effective, working relationships with the media. In addition, through relationships that Paarul had with leading media outlets, advocates had the opportunity to interact with top level journalists. Through interactive lectures, role play exercises, and real world interactions, Paarul successfully changed the participants' attitudes as they related to media. I definitely look forward to working with Paarul and Brightlite again in the future.quotemark

Blair Hinderliter
Director Communications
Results Educational Fund
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