Case Studies
Rajni

Rajni - Widowed Mother of Two & TB Patient. Resident of Mongol Puri, New Delhi, India.

One of the most affected areas among Delhi's sprawling Slums, Mongolpuri has become synonymous with whatever has gone wrong with combating TB as well as efforts for treatment, spreading awareness, & socio-economic rehabilitation of patients which have now been taken up on a war footing.

Rajni Is one of the unlucky residents of this area who is afflicted with TB. She was left to fend for herself and her three children, after her husband died of TB. He was unable to get timely medication.

She is now on DOTS and the challenge before her is to continue her medicine regularly while trying to make both ends meet for herself and her children.

Poignant pictures of Rajni and her three children were used by Brightlite Communications in one of our very first Video News Releases way back in 2002. Although the focus of the News Release was "funding" her footage was used extensively by news channels while using the Release.

And now over the past five years, the images of Rajni and her three children have been used over and over again by news channels in stories relating to TB. Her images were also used by BBC two years later, to open a story on the International STOP TB partnership conference held in New Delhi.



Sunita

Same is the case with Sunita, a 14 year old polio-stricken girl, who was filmed by our crew as our case study for a Video News Release on CII- World Vision's collaborative efforts to combat disease. Images of Sunita in the narrow bylanes of a Delhi Slum on her way to attend a sewing class were telling. These images had a tremendous impact on not only the news channels but International funders who watched the Video in the US.



Finally, infants in an Uttar Pradesh district are safe

By Sanket Upadhyay, Indo-Asian News Service

New Delhi, Sep 23 (IANS) Twenty-one-year-old Ramlali has reason to celebrate -- her newborn has survived in a village that was notorious for infant deaths just until four years ago.

Thanks to a child survival project, much has changed in Uttar Pradesh's Ballia district where unhygienic practices and superstitions used to take a heavy toll on maternal and child health.

As the Ballia Rural Integrated Child Survival (BRICS) project that began in 1998 draws to an end on September 30, it is being hailed as a prime example of successful government and social sector partnership.

World Vision, a U.S.-based relief and development organization, funded BRICS.

"World Vision India ran this project in Ballia because it is one the most backward regions of Uttar Pradesh," said Victor Chandran of World Vision India.

"Our strategy was to strengthen the capacity of such village areas starting from the grassroots to government and non-governmental partners. We will not be providing direct assistance to the people."

The project's modus operandi was the training of at least 600 village health volunteers. Nearly 773 'dais', or traditional midwives, were trained in safe birth practices. They were also given a kit carrying necessary immediate medical aid.

The project also emphasised the importance of registered medical practitioners (RMPs) who are in direct contact with villagers and channel at least 70 percent of medical aid.

"One of the key principles for effective health services in the area is the training of these medical practitioners who are trusted by the local population," said Gil Burnham, head of the evaluating team for World Vision.

O.P. Singh, the chief medical officer of the district, said: "The project has helped bring government services to the public by spreading word about immunisation from major diseases."

"The immunisation rate, which was somewhere around 30 percent, has risen to 80 percent during the four years of the project."

The area, with widespread illiteracy, used to witness traditional and unhygienic birth practices that led to a high death rate among infants.

"Earlier, the dais in Ballia used sickles to operate an expecting mother. Now they have been taught the need for sterilised syringes and blades," said Ranjit Monga, a documentary filmmaker who assisted the team in their operation.

Project manager Beulah Joseph said: "Cow dung used to be put in the room in which the mother was operated as it is considered sacred. But people have now been made aware that it causes infection and can be fatal for the mother and the child."

Special picnics for children were also organised during the project. BRICS included providing basic amenities such as safe drinking water and hand pumps in villages.

Volunteers also pointed out that initially local people were sceptical of and scorned project workers.

Said village health volunteer Chattiya Devi, "I almost had to fight with the mother-in-laws of pregnant women before convincing them of how to take care of the health of expectant mothers and their unborn child."

Even as the project comes to an end on September 30, at least 95 percent of the women in Ballia are seeking regular medical assistance. Indo-Asian News Service
Brightlite, for more than 8 years now. She has created excellent corporate videos and video news releases for my organisations - TBWA PR and Oracle. I greatly trust her professional expertise and she has never let me down. What's great about Paarul and her company is that they conduct themselves with the highest level of personal and professional integrity.quotemark

Gayatri Rath
Vice President, Corporate Communications
GE Capital
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